Clear, dynamic, interactive – Relaunch on the web

nora systems redefines itself digitally: The website has been completely redesigned and now features additional content, innovative technology, and a fresh design. The look of the online presence: magazine-style, clear and tidy. An intelligent, intuitive user guidance quickly directs visitors to the desired content. The engagement in social media is also being gradually strengthened. Additionally, the manufacturer of high-quality rubber floors is expanding its digital capabilities within the intranet: this has been newly set up and now serves more than 1,000 employees worldwide not only as an information platform but also as a learning platform.

Relevant information – always and everywhere

"There were three cornerstones in redesigning the website: content, technology, and design," explains André Wieprecht, Chief Information Officer (CIO) at nora systems, and Dominik Lehmann, Project Manager Global Marketing, who were jointly responsible for the relaunch. The target market of nora systems is broad, including object business and various customer groups. Different sectors and questions are in focus for the customers. "Content-wise, we have focused even more on the respective wishes and requirements," explains Lehmann. "Whether planner, building owner, facility manager, dealer, or processor – solutions are presented for their individual questions and problems, in line with our brand core 'Creating safer Spaces'." The technical standards of the site are also up to date. Among other features, the homepage is designed in "Responsive Design" – it automatically adapts to different screen sizes and resolutions of mobile devices. "This allows content to be accessed and used during meetings on a tablet or via smartphone on the construction site," says Wieprecht.

Multimedia offerings and interactive features

Multimedia aspects have also been technically considered: high-resolution full-format videos, where customers share their experiences with nora flooring, extensive image galleries, convenient downloads, and interactive features such as the room design studio offer additional options while browsing. In the newly designed room design studio, users can directly compare the visual impact of different products using a split-screen display. The design of the new website is user-friendly and designed for intuitive use: "We are particularly proud of the quick navigation in the form of a molecule structure on the homepage," emphasizes Wieprecht. "Users can click on individual topic molecules related to their interests and thus reach the desired information directly." The subpages of the homepage also follow a clear structure and are organized in a straightforward manner.

Social media and e-learning

Presence in social networks is also gaining more focus for nora systems. "In the social media area, we want to be more active where our customers mainly move," explains Lehmann. nora systems is already very active on YouTube – here, numerous user clips and reference videos are available. This offering is being gradually expanded, as is the engagement on LinkedIn. The launch on Pinterest is also planned for the coming months. More and more architects use the platform to compile mood boards for their various projects and to gather impressions. Pinterest also offers nora systems the opportunity to make its entire range of attractive references accessible to a large user group and to direct users to its own website. But not only customers, but also employees have access to new digital offerings: Since the beginning of the year, the intranet has presented itself in a fresh, modern look and includes an e-learning program. For example, there are specialized training sessions for sales. Online seminars on communication techniques or time management are also offered. Through an internal company search engine, employees can quickly and comfortably access documents and share them with each other. Constantly changing content on the homepage informs about news from the nora world, investments, or business developments. "With the redesigned website and the revamped intranet, we have taken an important step, but we are aware that digital projects are ongoing," agree Wieprecht and Lehmann. All functions are continuously developed further, and new content is constantly added. "Ultimately, the digital channels should be an attractive, lively, and always up-to-date source of information."