Blue Line expands in the Nordics

Blue Line is proud to announce that the company is expanding its presence in the Nordics with the launch of subsidiaries in Norway and Sweden. This strategic expansion marks a significant milestone and will strengthen Blue Line’s connection with customers and partners in these regions.

Strengthening presence in Norway and Sweden

Last year, Blue Line relocated its headquarters to a new facility to ensure continuous delivery assurance, increased warehouse capacity, and room for more resources in R&D and administration. This expansion has created opportunities for further growth, resulting in the establishment of new offices in Norway and Sweden, as well as an expansion of the organization in Denmark to enhance engagement with customers and partners in these regions.

Nils Olav Gjørvad and Lars Dammen lead Blue Line Norge AS, while Lars Virdeby and Pontus Eriksson lead Blue Line Sweden AB. These subsidiaries are fronted by highly experienced employees with solid industry knowledge and Nordic cooperation knowledge, which will contribute to a strong local presence and improved customer service.

Focus on improved customer service and increased accessibility

At Blue Line, we are confident that this expansion will result in improved customer service and increased accessibility. The goal is to better and more efficiently meet customers' specific needs and requirements, and the company believes that the new local offices will significantly contribute to this purpose.

CEO, Niels Pedersen, says:

"Blue Line’s DNA has always been associated with a strong customer focus, and with our new offices in Norway and Sweden, we have opened the opportunity to better serve our customers within some of the growing industrial and product areas. Therefore, shareholders and management have decided to establish new offices in Norway and Sweden, which will provide increased resilience in relation to the growth we predict for the company. This will enable us to meet the increasing demand for IT hardware solutions from both our current and future customers. At the same time, we are creating the framework for a more attractive workplace for an increasing number of employees."

Exciting new industrial and product areas

The expansion with our new offices in Norway and Sweden has also opened up the opportunity to better serve our customers within some of the growing industrial and product areas. This includes areas such as Automation, Maritime, Transportation, Defense, Telecom & Datacom. We look forward to serving customers in these sectors and offering our expertise and solutions to these demanding customers and markets.