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Nerling system area receives honor for technological market guidance

Nerling Systemräume erhält Auszeichnung für technologische Marktführung
Nerling Systemräume erhält Auszeichnung für technologische Marktführung
The Federal association strategy forum registered association uses itself strategy prices of the Federal association strategy forum registered association in Frankfurt assign as first network in Germany for the improvement of the strategic know-how in enterprises. With more than 1,000 companies, high-level personnel, scientists and practice experts is worked to promote economic growth by means of purposeful switching of important knowledge and to thus create futurable jobs. In the context of these efforts each year enterprises for their outstanding achievements in the sense of the bottleneck-concentrated strategy (RPC) are distinguished. � technological market guidance � 2011 received the price for best application in the category the Nerling system area GmbH from Renningen. In the context of the yearly congress of the Federal association strategy forum registered association. � network for success and growth took place also 2011 the assignment of the strategy price, one of the most important honors for German entrepreneurs. With the abendlichen Galaveranstaltung in November in Frankfurt also system researcher was Professor Wolfgang Mewes present, which justified the RPC management teachings end of the 1960er years. Together with Dr. Kerstin Friedrich of the RPC academy he presented the winners: Beside the Nerling system area GmbH among other things the Koziol Ideas was distinguished for Friends GmbH for the best specialization as well as the Bionade GmbH and the Rh�ner the peasantry for best co-operation. � technological market guidance � for Nerling system area company founders Ralf Nerling, his Mrs. Silke as well as son Olaf, since 2002 managing directors of the measuring and clean space manufacturer, received the price in the category. � this honor is for us and our coworkers a confirmation of our business achievements �, said Nerling senior. � we see it as acknowledgment for the fact that we successfully convert the RPC for years. � with the management strategy the company founder came for the first time with a training course into the 1980er years into contact. Nerling, was always the RPC since then, like that a reliable guideline assistance. Market guidance by purposeful strategic acting � the crucial goal of business striving is it not to maximise the profit but the use for the target group �,� Nerling summarizes the core of the RPC. It is important to pursue a specific use for the customers. � a product can become outdated easily, a use is not so fast outdated. � with Nerling system area reads this superordinate goal, coworker and furnishings before noise of protecting dust and climatic influences. � and a world without such interference factors will not probably give it in the near future �, so to Nerling. Financial success and a central to long-term market guidance in the selected segment were only the logical result of this adjustment: � by it we became finally the market leader within the range Messr�ume. � such an achievement is however only in the team, together with the coworkers, and by the support of the entire family possible. � therefore I would like particularly to thank you my wife � for its acceptance, tolerance and large readiness of application over many years �, thus Nerling senior after the award of the prize by federation chairmen Peter Sawtschenko and EKS-Begr�nder Mewes.Die bottleneck-concentrated strategy (RPC) am management teachings, the end of the 1960er years by Frankfurt system researchers Professor Wolfgang Mewes was developed. She understands an enterprise as alive organism and/or as cybernetic system, which is based on reciprocal effects and feedback mechanisms. It is successful, if it is called a superordinate system � a target group � as large a use as possible brings. A strategy is understood in this connection as instrument for the holistic controlling of the enterprise. This happens in accordance with four crucial principles: The forces of the enterprise are to be concentrated first of all on St�rkenpotenziale and be oriented secondly at a closely outlined target group. Thirdly enterprises are niches to use and/or on the solution of the largest problem of their target group concentrate. The fourth principle is beginning a development of the enterprise into � the depth � instead of into � the width �, with close lying requests of the target group up to its central challenges. These principles in seven phases are converted, at whose beginning a strength analysis of the enterprise stands. As logical consequence of this strategic adjustment financial successes and a central to long-term market guidance in the selected segment picture result: With a Galaveranstaltung in Frankfurt the representatives received the strategy price of Nerling system area 2011. From left: Olaf Nerling, Silke Nerling and Ralf Nerling of Nerling system area as well as Laudatorin Dr. Kerstin Friedrich and Professor Wolfgang Mewes, theory founder and initiator of the strategy forum. Source: Peter K�pernick, StrategieCentrum Freiburg

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