Maintain traditional care and incorporate modern communication methods

Cleanroom Online Archive: 2013

The lounges of 2018 are back in Karlsruhe and already record, six months before the event date, a higher number of exhibitor bookings than at the lounges in 2017.

More successful than ever – exhibitor bookings on record course – forward-looking cross-media concept

This approach also includes analyzing the individual factors of an event, and if necessary, rethinking and realigning. The path of the lounges leads through countless communication possibilities and the unique atmosphere to direct contact between exhibitor and visitor… this is good and proven… but only designed for the time of this one event… which is a pity, don’t you think? The future is already a reality… based on the lounges, a platform has been created around the topics of cleanroom and pharmaceutical process, which follows the cross-media idea and offers, alongside the live event, a platform full of information throughout the year. A very informative news site with hundreds of articles, a interest-based newsletter that informs without “cluttering,” the online magazine inside, which addresses and presents the topics of exhibitors, as well as a dedicated section for industry events showcasing the most important events, complete the overall industry presentation.

Back to the roots – this was desired by exhibitors and the event advisory board – and it was implemented exactly as wished regarding the venue.

The booking for 2018 is in full swing – so far, over 150 companies have already secured their spots for 2018. Not least, the decision to return to Karlsruhe, the former home of the lounges, after four years, was met with great enthusiasm from exhibitors. At the old and at the new location, the lounges will be able to fully unfold again and take another step into a promising future.

The exhibitor’s perspective: Reaching the customer

Participation in the lounges, which offers exhibitors a wide range of presentation options, is a proven and successful tool to actively reach potential customers – the new, cross-media networking across various communication channels will be the future. The lounges, as a live event with exhibition stands, real-life presentations, actions, and product shows, provide the ideal environment to vividly and effectively promote products or services on a customized stand. With the online presence on the lounges’ websites, exhibitors can place their current contributions in company, product, or job news and make them accessible to a much broader audience. Within the new communication platform x4com, exhibitors and visitors of the lounges communicate directly and personally. Members can exchange ideas, compile their individual schedules for the lounges, arrange appointments, manage leads, download documents – everywhere and at any time.

The visitor’s perspective: Expanding knowledge and comparing providers

A visitor to a trade fair has to make decisions in the interest of their company, manage a project, or simply have an interest in exchanging ideas with experts on current topics. If they want to inform themselves at an “exhibition,” they usually set specific goals and get an overview of the participating companies and their offerings in advance to plan their individual schedule. Since time resources are often limited, it is rarely possible to exhaust all available sources of information in just a few days. To give visitors access to this information regardless of time and location, the exhibiting company can in the future provide all relevant content online.

In print media, they are informed about product innovations, interesting projects, and industry trends.

With x4com, visitors of the lounges receive an active communication tool that allows them to ask targeted questions, receive personalized advice, and exchange independently.

Industry events – live communication in various forms

Companies that are members of the communication platforms “Cleanroom and Pharmaceutical Process” or “Hygienic Design” have the opportunity to present their own events. Several options are available, whether in the form of a simple listing of the event, including booking options for platform members, or a flexible, individual presentation. Interested visitors can book their participation via the organizer or directly through industry events. The booking option depends on the presentation variant chosen by the respective organizer.