Universal Robots announces collaboration with three additional sales partners

Universal Robots, the world market leader in collaborative robotics, is expanding its sales network in Germany with the three new partners Sojka Automation GmbH, TEDI Technische Dienste GmbH, and WEMAG GmbH & Co. KG.

"With our partner network, we want to pave the way for companies of all sizes towards automation. Collaboration with our partners is a key factor in Germany: they understand the needs of the customers and develop suitable solutions together with them," says Andrea Alboni, Regional Sales Manager D/A/CH at Universal Robots (Germany) GmbH. "Flexibility is increasingly important in production, especially for the German medium-sized businesses. Therefore, it is all the more important to raise awareness of collaborative robotics and its many application possibilities there. This can only be achieved with reliable partners."

Overcoming new challenges with cobots

TEDI Technische Dienste GmbH specializes in the maintenance, assembly, and modernization of machinery and plant parks. The company serves customers from various industries—from metal production to aerospace. "Customer proximity and expertise form the foundation of our work. Our customers benefit from continuous information and experience exchange within our company as well as with our partners," explains Gordon Krüger, Managing Director of TEDI Technische Dienste GmbH. The partnership aims to generate further synergies for successful projects: "Know-how and tools are crucial for the success of a project. Our collaboration with Universal Robots offers both at a high level."

Christopher Schaus, Managing Director of WEMAG GmbH & Co. KG, sees the new partnership with Universal Robots as a logical step for the continuous development of their own offerings: "As the topic of automation continues to advance, it was obvious for me to position ourselves for the future with the robotics product group—together with Universal Robots." The traditional family business, with locations in Fulda, Bochum, Kassel, and Zella-Mehlis, is enabled by the partnership with Universal Robots to expand its service portfolio for customers in the metalworking industry: "We have well-trained employees dedicated to precision tools, and they are now looking forward to the new challenge—I am convinced that by combining our expertise with UR products, we can offer our customers additional value."

"Flexible and modular concepts are essential for automation in small and medium-sized enterprises," states Christian Sojka, Managing Director of Sojka Automation GmbH. The new partner of Universal Robots develops customized applications for industrial production in the pharmaceutical, chemical, automotive, food, and plastics industries. Special attention is given to robotics, assembly, and testing equipment. The partnership marks an important step for the company: "Collaborative robotics from Universal Robots allows us to develop tailored solutions that are perfectly suited to the needs of our customers from industry and craft. The ease of handling and the possibility for humans and cobots to work side by side help to reduce fears of contact within companies."

Strengthening the production location Germany

Through these new partnerships, Universal Robots not only supports Germany's manufacturing sector but also sets the international direction to meet the strong demand for collaborative solutions. "The use of collaborative robotics is increasingly gaining traction among German companies. Craftsmanship and small to medium-sized businesses are also increasingly interested in implementing automation solutions," explains Alboni. "The pandemic has especially increased the need for flexible and quickly deployable production processes. Cobots convince here through simple handling and rapid amortization. We look forward to supporting customers from all industries and sizes on their automation journey. Together with the new and existing partners, we are making important milestones—both within individual user companies and for the German production location."