Social Media Days impress expert jury

The organising team of the Social Media Days at Ziehl-Abegg (from left): Tamara Hirmann, Rainer Grill, and Rebecca Amlung. (Photo: Ziehl-Abegg)

The internationally operating industrial company Ziehl-Abegg has been named a Winner at the German Design Award 2026. The event format Social Media Days received the distinction in the category "Excellent Communications Design – Event".

The jury described the concept as "an exceptionally coherent communication concept that effectively combines professional depth with emotional engagement." According to the jury statement, the Social Media Days "activate people across industry boundaries through a clear, identity-defining design and a compelling dramaturgy" and represent an outstanding example of excellent communication design in an event format.

"We have been a trendsetter for years as a traditional industrial company when it comes to addressing young people," says Joachim Ley, CEO of Ziehl-Abegg. "Through high-calibre keynote speeches, hands-on workshops and deliberately designed networking opportunities, we also enable employees in public authorities, organisations and other companies to elevate their social media communication to a new level."

The German Design Award, presented by the German Design Council, recognises projects each year that stand out through design excellence and conceptual strength. The award is regarded as a recognised benchmark for quality and innovation in design and communication.

The Social Media Days 2026 will take place on 1 and 2 July in Schwäbisch Hall. The format combines professional exchange, industry impulses and networking for practitioners from industry, media, communications and HR.