SKAN with new, confident branding

SKAN has developed over the past 52 years from a pure trading company into the market leader in cleanroom equipment and the construction of isolators for the pharmaceutical industry. In the past, SKAN was sometimes perceived solely as a mechanical engineering company, but the company has its own research laboratories where work is being done on decontamination methods. Business fields and expertise are constantly being expanded. The latest addition came in 2019 with an in-house division for digital solutions. The company has grown to now employ 900 staff members and has five international locations. Additionally, the age structure and dynamics within the company have continued to evolve. From all this, the need arose to sharpen the brand values and create a fresher and more modern appearance that reflects the essence of the company.

Thomas Huber, CEO of the SKAN Group, is looking forward to the rebranding: "It was important that the new brand appearance reflects us as SKAN and emphasizes our connection to customers and partners even more. I hope that we have succeeded with the new look. It was also important that the transition from old to new happens gradually, as we are clearly aiming for an evolution and not a break with the old."

The new wordmark replaces the previous logo and has been the starting point for the new appearance since the beginning of January. This is culminating in SKAN's new headquarters, which will be ready for occupancy in the middle of the year. A new website is also already in development.