Premiere in Dubai – Höcker Group presents itself successfully at Gulfood

"The trade fair in Dubai was also a very special experience for me personally, with many new impressions and good contacts!" says Benjamin Höcker, Managing Director of the Höcker Group, after returning from Gulfood. Over 26,000 visitors from more than 150 countries, the latest trends in ingredients, manufacturing processes, food processing, logistics, and packaging – every year, the industry gathers at the Dubai World Trade Center to establish new contacts for the markets in Asia, Africa, and the Middle East. This time, the Höcker Group presented its high-quality products for the meat and food industry as well as pharmaceuticals in the Germany Pavilion subsidized by the German government. The fact that Höcker had its premiere at the trade fair is no coincidence. After all, the company aims to increase its presence in the international market in the future: "Having already expanded into various European markets in recent years, we want to further advance our global sales," explains Benjamin Höcker. "Asia, Africa, and the Middle East are interesting regions for us."

Trade fair booth with Leo International and Freund Maschinenfabrik in the Germany Pavilion

The Höcker Group was represented at Gulfood with two strong partners: Leo International L.L.C Dubai (UAE), which has been a long-standing reseller for Höcker, and Freund Maschinenfabrik GmbH & Co KG, a manufacturer of machines for slaughterhouses and butchers, which has often exhibited together with Höcker at trade fairs. Gebran Roumie, CEO of Leo International, confirmed after this year's IFFA in Frankfurt that the potential for Höcker products in the markets of Asia, Africa, and the Middle East is significant and suggested participating in Gulfood. Decisively, the partners jointly set out for the trade fair in the United Arab Emirates – successfully: the trio of Freund, Leo, and Höcker convinced numerous industry visitors from the meat and food industry at their booth.

Strengthening the international orientation of the Höcker Group

"We have achieved our goal of gaining new customers from the Middle East," confirms Höcker. This is partly because Höcker partner Leo brings 30 years of expertise in planning, constructing, commissioning, and operating modern Halal slaughterhouses and is familiar with the new standards for Halal slaughter. Together with the reseller, they also attracted customers from other industries outside the meat sector during the concurrent Yummex (confectionery) and Seafex (fish) trade fairs. "Additionally, many visitors from Africa and countries in South and Southeast Asia came to the booth – with interesting challenges for our products!"