Packaging innovations as a multimedia live experience

Under the motto "Containing everything that matters," SCHÜTZ presents its comprehensive packaging concept at interpack. (Photo: SCHÜTZ)

What makes the ideal packaging? The answers are presented by Schütz at this year's interpack in a visually impressive form. Under the trade fair motto "Containing everything that matters," the packaging specialist in Hall 10 Stand D22 | E34 highlights current requirements and challenges in the supply chain and introduces its latest product and service solutions in the area of IBCs, plastic, and steel drums.

The special importance that Schütz assigns to interpack as the world's largest industry gathering is reflected in the multi-story, elaborately designed exhibition stand covering over 650 square meters. Large-area integrated, state-of-the-art LED technology not only makes the entire stand shine in new forms repeatedly but also forms a defining part of the multimedia overall presentation. The products and topics presented are showcased across the entire area using modern 3D animations. With an international team, Schütz invites interested visitors to learn about innovations. A variety of exhibits are available for live experience, as well as detailed product animations that clearly explain the specific new features.

Motto stands for a holistic packaging concept

As a technology company and pioneer in the circular economy, Schütz has been pursuing a comprehensive packaging concept that encompasses all aspects for decades. This philosophy is also reflected in this year's trade fair motto "Containing everything that matters." The demands on packaging as optimal logistics tools tailored to the respective supply chain are becoming increasingly complex. This includes not only immediate product quality and performance but also application-specific criteria as well as support for processes and digitalization on the customer's side. Global availability and supply security also play a major role for internationally operating companies when it comes to packaging. Last but not least, economic and—due to increasingly stricter legal requirements—the ecological efficiency determine the choice of packaging.

At interpack, Schütz presents a variety of new developments. The focus is on the closed packaging cycle. Visitors can, among other things, learn about the packaging of the new Green Layer series. Schütz incorporates up to 30% high-quality, natural-colored recycled material into the inner containers and barrel bodies of this product line, which is recovered through its worldwide return program for emptied packaging. In addition, the company introduces further product innovations that, through the use of recycled material, help to further minimize the CO2 footprint of packaging. Besides numerous packaging innovations, which Schütz presents as its second major trade fair focus, industry professionals can also learn about the current overall range of packaging solutions. For example, the company showcases its offerings of plastic drum containers from 30 to 220 liters, as well as all bung drums and special types.