"New standards for restroom design"

PureLine_RedDot

The PureLine, a new hygiene solution from CWS, wins the renowned Red Dot Design Award 2022 in the Product Design category
With a timeless appearance and particularly easy application, the PureLine sets standards for the design of hygiene solutions in restrooms

CWS Hygiene has received the Red Dot Design Award 2022 for its new product line, PureLine. The international jury of the Red Dot Awards awards PureLine in the Product Design category.

Already in February, CWS Hygiene launched a new hygiene product dispenser line called PureLine. Based on current trends, this product line aims to transport the aesthetics and the feeling of a private bathroom into public washrooms. The PureLine impresses with its modern and unconventional design, which seamlessly integrates into the overall look of a restroom. It is designed to be universal and timeless, making it suitable for various environments and different target groups. Handwashing thus becomes a pleasant activity for users, which they enjoy performing and which conveys a sense of safety. Additionally, the PureLine also features pre-installed, intelligent IoT technology that will enable digital networking and operation of the restroom in the future.

Velina Allerkamp, Chief Divisional Officer CWS Hygiene, is pleased about the award: "Wow – what fantastic news: our PureLine wins the Red Dot Award! We are incredibly proud of this 'Oscar' for international product design. In times when people are developing a completely new awareness of hygiene, providers of related products must set new standards. We put a lot of passion and dedication into the development and are thrilled that our efforts are being recognized accordingly. The PureLine sets standards for restroom design – modern, puristic, and simply beautiful."

With the PureLine, CWS responds to the completely new role that hygiene has played in most people's lives since the outbreak of the Corona pandemic two years ago. Regular, thorough handwashing has become a fixed part of many people's daily routine and is increasingly becoming an important, regular habit outside of their own homes. When visiting restaurants, staying in hotels, or in office spaces, there is a much stronger focus than before on clean and well-maintained sanitary facilities. This also includes simple, intuitive operation that minimizes dirt and damage to the sanitary installations.

A well-equipped, inviting restroom has a significant impact on the overall impression and the evaluation of the facility by visitors. CWS supports operators of restaurants and hotels or landlords of office spaces with the PureLine in paying special attention to hygienic, well-equipped, and visually appealing sanitary facilities to stay ahead in a post-Corona world.