New own fairs and events are becoming more prominent in the strategic focus of Messe Frankfurt

One of the main focuses of the recent management decisions regarding the strategic orientation of Messe Frankfurt is an even stronger focus on new own trade fairs and events. In this context, Ruth Lorenz has taken over the management of the "New Events" division effective October 1, 2013. She succeeds Klaus Reinke, who, in his new role as Chief of Strategy and Managing Director of Messe Frankfurt GmbH, is responsible for the newly created "Strategy and Organization" division.

In her new role, Ruth Lorenz will oversee the development of events as well as the Voice+IP, Cleanzone, Ecostyle, and Zukunft Lebensräume trade fairs. Additionally, she is responsible for the M-Days, Email Expo, and Webchance fairs, which will also be part of the "New Events" division in the future. Lorenz reports to Iris Jeglitza-Moshage, a member of the management board of Messe Frankfurt Exhibition, who already oversees the portfolio of technical trade fair topics.

"Growth through new own trade fairs and events is an important part of our Messe Frankfurt 2020 strategy program," says Iris Jeglitza-Moshage. "With this goal in mind, we are giving the 'New Events' division greater management attention. I am pleased to have an experienced trade fair professional like Ruth Lorenz in this important role."

Ruth Lorenz has been with Messe Frankfurt since 1991 and was most recently head of the Consumer Goods & Leisure division for the consumer goods trade fairs Paperworld, Creativeworld, Christmasworld, and Hair and Beauty.