"Man will wieder live mit dabei sein" "People want to be live with us again"

On September 12, 2021, the AM Expo and the Swiss Medtech Expo successfully concluded at the Lucerne Fair. During the two trade fairs, professionals in additive manufacturing and medical technology could once again learn about and exchange information on new products and solutions – the need for personal meetings was great.

For the first time after the pandemic-related pause in events, a personal gathering took place at the Lucerne Fair from September 14 to 15, 2021. The trade fairs AM Expo and Swiss Medtech Expo were the place to get comprehensive information on additive manufacturing and medical technology over two days. Sara Bussmann, the trade fair director of the two industrial fairs, is very satisfied with the outcome: "The AM Expo and Swiss Medtech Expo were not only platforms to showcase new products and innovative solutions, but also provided the necessary space for personal exchange and networking. Being able to discuss projects directly in person was very much appreciated."

Large turnout in the exhibition halls

This is also confirmed by initial feedback from exhibitors. "We had a large turnout at our booth and were able to hold many interesting conversations. People want to talk again and be present live, which offered us many exciting contacts," says Stefanie Ahrens from Schneeberger AG, an exhibitor at the Swiss Medtech Expo. During the two days, the very well-attended halls created a pleasant atmosphere, and stimulating conversations could be heard at all booths. Over 3,000 professionals visited the AM Expo and Swiss Medtech Expo. Yannick Berner from Urma also draws a positive conclusion: "The AM Expo exceeded our expectations. The focus on additive manufacturing is very clear, which we see as a major advantage. We were able to exchange ideas with many interested professionals."

Successful results from digital channels

The fact that the AM Expo and Swiss Medtech Expo, as live events combined with their digital channels, attracted interest is also reflected in the numbers. 240 exhibitors presented themselves on the respective trade fair websites three months before the event. With a total of over 500 posts, they showcased their products and solutions. These were viewed an average of ten times by 9,500 website users. As a result, the trade fair website, with over around 81,000 page views, became the central source of information and inspiration for trade fair preparation.

Stay informed through digital meeting points

Those who missed the trade fairs or want to watch a presentation again now have the opportunity on Additivley and Medtech.plus. All expert lectures from the Innovation Symposium will be available as videos on Additively and Medtech.plus, the digital meeting points for additive manufacturing and medical technology.

Already, 11,290 users have registered for free on Additively, and 4,221 users on Medtech.plus. They have specified their interests and stay informed about news related to additive manufacturing and medical technology for 365 days, until the AM Expo and Swiss Medtech Expo return as physical events from September 12 to 13, 2023.