LOUNGES on Tour – A concept that catches on

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Even if the expectations of all participants of LOUNGES on Tour in Frankfurt could not be fully met, the basic concept – low budget and high lounge quality – still resonated. In discussions between the organizer and most exhibitors, it quickly became clear that, on the one hand, the infrastructurally optimal connection of the location in Frankfurt (airport; ICE train station; highway access, hotel capacities) did not influence the attractiveness of the fair, but on the other hand, the idea of LOUNGES on Tour, to go directly into the marketplace of customers, is exactly the right one!

For 2018, this means that LOUNGES on Tour will visit new cities like Vienna and Berlin consecutively in October – thus also addressing potential customers and regions that have not yet attended the fair. Work continues on this forward-looking concept, making refinements – and doing so at an attractive price for exhibitors. A large number of exhibitors have already committed and registered. This clearly shows that the right idea is being pursued! The exact locations and dates will be announced in early November.

A very big PLUS

For companies participating in both locations, in addition to the high discounts for loyal lounge customers, there will be another positive point that will save all companies significant internal effort and, of course, costs. It concerns the transportation of your exhibition items… an intelligent logistics solution is being offered here to help exhibitors save effort or significantly reduce it.

Vienna and Berlin

Both locations are attractive for exhibitors and visitors and offer the opportunity to make new contacts. Vienna is not only important for the Austrian market; Vienna is also a bridgehead into Eastern European countries and the Balkans.

An effective concept

Just like the “big” lounges, LOUNGES on Tour stick to a successful concept and go on tour with an interesting program – precisely tailored to the industry, with lectures, demonstrations, and product shows.

Planning – Realization – Operation

Two days full of information, divided into three thematic areas, will excite visitors and provide both theoretical and practical insights. The Lounges on Tour are precisely aligned with the needs of users and cover topics from the initial planning idea through project realization to qualified operation. The basis is formed by the numerous standards and guidelines that must be adhered to and therefore need to be considered to pass inspections. The Lounges on Tour provide an overview of all current changes and new publications across the GxP field and explain how new regulations and requirements are actually implemented. The planning and realization part deals with the process of project planning for a cleanroom environment, from concept development to construction and execution. Qualified operation is one of the most important points after project realization, and thus receives special attention.

The LOUNGES Concept

Registered visitors can utilize the entire offering of the Experience Expo and decide for themselves whether to spend their day as a trade fair visit, continuing education forum, or networking event. They also find contact options, news, and information about all companies exhibiting at the Experience Expo. This allows them to communicate before, during, and after the event and to plan their visit effectively with pre-arranged appointments.

Exhibiting without much effort – For exhibitors, the hall design has been optimized with new booking options and flexible booth arrangements to meet individual wishes.

Presentations at the exhibition booth – Each exhibitor’s presentation time at their booth is already reserved. With an interesting, practical presentation, visitors can be directly informed about current topics at the booth. In the lecture areas distributed throughout the hall, exhibitors can participate with their non-promotional contribution on the topic “Planning – Realization – Operation” and attract the interest of the professional audience with a successful lecture about their projects and experiences.

Online presence – Contributions and products are also listed and promoted on the website. This ensures year-round, cross-media access to the content far beyond the event itself.