IAB: Industry pioneer presents new brand design

IAB Cleanroom Products have represented the highest standards for decades, offering a balanced, comprehensive, and constantly growing and optimized product range. Since the company's founding, IAB has pioneered into new markets with innovative spirit, continuously adapting processes to changing market conditions, and has made the protection of people in the cleanroom as important as the protection of the products.

Today, IAB products are used in many outstanding industries: from micro- and optoelectronics to e-mobility and solar technology, and into the semiconductor industry. IAB is especially proud to supply the pharmaceutical industry: since at least 2020, the contribution of cleanroom products to the realization of innovative, life-saving developments has become clearly evident.

In the year of its 40th anniversary, the IAB range includes thousands of special products from renowned brands – from long-standing partners as well as from own brands, which the company has been successfully marketing internationally under the sales brand Protect2Clean for several years. Accordingly, IAB is taking the occasion of its anniversary year to communicate this success externally and to use it as a starting point for further innovations.

The new, distinctive IAB brand appearance will be green in the future, because: although sustainability is more challenging to implement in the cleanroom than in other markets, the company is always looking for products that protect the climate, the environment, and resources. Incorporating sustainable energy for IAB logistics also seamlessly fits into its sustainability strategy: for the new central warehouse in Braunschweig, the use of solar energy was considered from the outset, and a photovoltaic system was firmly integrated. Accordingly, both the quality management according to ISO 9001 and the environmental management according to ISO 14001 are certified.

The core of the new appearance is the logo. Formally aesthetic and inspired by the airflow in the cleanroom, the visual mark especially visualizes what cannot actually be shown: uncompromising purity. As the means to maintain this purity evolve, the visual mark is also designed to be dynamic. This reflects the variety of innovative products in IAB’s range and the pioneering spirit of its team.

At the same time, the visual mark signals that success for IAB is not a final state. The new corporate design serves as the basis for a complete brand relaunch, extending from the popular product catalogs to the new online shop. This will be technically updated throughout the year, making it even more practical.

40 years and a new brand appearance are also reasons to say thank you. Thank you to the loyal partners and long-term customer relationships that have existed for decades. Furthermore, thanks go to the many employees with whom customers interact daily, whose dedication, hard work, and passion are embedded in every product, every consultation, and every interaction. In this spirit, the relaunch is dedicated to the employees who have made the family-run company IAB what it is today: the pace-setter in the cleanroom industry.