Hot air, no thanks!

Even here in Germany, the e-cigarette continues to gain ground. This seems to "not sit well" with some. For the quality provider SNOKE®, once again a reason to present well-founded facts against rumors and subjective opinions.

Vaping instead of smoking: The modern e-cigarette differs in many ways from the traditional tobacco cigarette – primarily because it contains no tobacco. For this reason alone, it is a demonstrably healthier alternative to regular cigarettes. More and more people are becoming aware of this, and therefore more are turning to electronic cigarettes. Among them are many who find that it allows for a permanent reduction in the amount of tobacco cigarettes smoked.

For the e-cigarette brand SNOKE®, health considerations were even the decisive reason to develop this product at all. Prof. Dr. Dr. med. Jürgen Ruhlmann, one of the most recognized German nuclear medicine specialists and a member of the Bonn Lung Cancer Center, recognized early on the opportunity that the electronic cigarette system offers to provide an attractive alternative to smoking. His uncompromising approach: the highest standards of quality and safety. The lung cancer specialist knows exactly what he is talking about. High-quality products of the SNOKE® brand have been developed consistently, setting a new standard in a young market. Unfortunately, there are still misjudgments and non-objective portrayals in the press: scientifically absolutely unserious tests, also incorrectly interpreted. As well as false representations of studies that actually demonstrate the positive effects of the e-cigarette.

Professor Dr. Bernhard-Michael Mayer, head of Pharmacology & Toxicology at the Karl-Franzens University Graz, took a closer look at current allegations – and found that even so-called "tests" have "nothing to do with scientific objectivity." For example, no concrete measurement results are presented – or pollutant measurements in the air were conducted with an open window (instead of a hermetically sealed room). And the fact that "traces of emissions" from e-cigarette vapor were measured already led to a blanket classification that e-cigarettes are "not emission-free." With "My breath is also not," the Graz professor contextualized this statement with common sense and put it into a reasonable context.

Particularly high waves are currently being stirred by the assessment of a well-known German test magazine. Although the editor correctly summarizes that "... every vaper inhales significantly fewer pollutants than the smoker ..." and that initial indications "... are suitable for quitting smoking" – his judgment is nonetheless colored by personal opinion and the claim that there should be no regulation of e-cigarettes.

One inquiry with Prof. Dr. Dr. Jürgen Ruhlmann would have been enough to learn the opposite. "As a brand with a medical background, SNOKE® advocates clear guidelines, limit values, standards, and controlled quality in the interest of the consumer. EU requirements are not only met but sometimes even exceeded." A look into the rooms of SNOKE® GmbH & Co. KG in Bonn shows that quality and safety are top priorities: Filling of the fluids in a cleanroom environment under pharmaceutical supervision – in a closed and leak-proof CAP system developed by SNOKE®. Exclusive use of flavors from leading German quality providers with the highest standards. It goes without saying that SNOKE® products include instructions for use and health information.

The SNOKE® GmbH & Co. KG

The company from Bonn is a globally leading manufacturer of high-quality e-cigarettes. SNOKE® GmbH & Co. KG was founded in 2010 by one of the most recognized German nuclear medicine specialists with the goal of offering a healthier alternative to traditional tobacco smoking. Unlike the sometimes questionable quality of many e-cigarettes available on the market, SNOKE® products use only fluids that meet the highest German pharmaceutical standards. The filling of SNOKE® CAPS (closed tank system) takes place in a clinical cleanroom in Bonn under the supervision of pharmacists. The flavors used are sourced from German manufacturers. The CAPS system used by SNOKE® ensures consistent high quality from the first to the last puff.