Höcker shifts focus to back-friendly products for meat and food production

For more and more companies in the meat and food industry as well as pharmaceuticals, back health is becoming an increasingly important focus. This was evident, among other things, at the IFFA 2019. "The interest in our back-friendly products was correspondingly high," reports Benjamin Höcker, Managing Director of the Höcker Group. With the Hubmaster 180, the L3 lifting-tilting device, the stainless steel pallet truck Palletmaster, and the push aid for loading carts, Höcker was able to impress the professional audience. And to answer the numerous inquiries more targeted in the future, the company has prominently featured its ergonomically optimized products in the new product flyer. Additionally, the topic is also more prominently featured in the new, significantly more comprehensive overall catalog.

New flyer with products that protect the back

Right on the first page of the new Höcker sales flyer, customers are introduced to the topic of back-friendly work. The focus is primarily on four new products that significantly relieve the back and thus enable particularly health-friendly work: the Hubmaster 180, the L3 lifting-tilting device, the stainless steel pallet truck Palletmaster Pro 2.2, and the push aid for loading carts. "For some time now, we have been approached repeatedly by customers with questions about back-friendly work. We have thought a lot and implemented their suggestions," says Höcker. The great response at the IFFA shows that Höcker, with its high-quality products and customized solutions for the meat and food industry as well as pharmaceuticals, is on the right track.

Great international interest at IFFA

At IFFA in Frankfurt am Main, Höcker was represented in May with many highlights from its extensive range. The result was a new record in sales conversations. This year, a particularly noticeable aspect was the enormous international interest, which was reflected in numerous good discussions with potential customers from abroad. "After we expanded into various European markets in recent years, IFFA has shown us that our products are now becoming increasingly well-known beyond the European market," Höcker is pleased to say. Visitors from Asia, South America, and Australia also came to the Höcker booth – some to gather information, others with very specific individual requirements. Because, regardless of whether white sausage or Kobe beef ends up on the plate, Höcker's range offers numerous advantages in food production on every continent.

More comprehensive overall catalog

The diversity of the Höcker range, including the new back-friendly products, is also reflected in the new overall catalog. Compared to last year, it has grown by another 16 pages to 196 pages. The product range has increased by 51 to 711 products – over 95 percent of which are produced in-house. This includes a variety of new products, often developed through direct customer feedback or internal technical advancements. Overall, the catalog ultimately reflects over 37 years of experience.