Forgery- and manipulation-proof: Biogena protects its premium preparations with Authentic Vision

Holographic fingerprint seal © 2021 Authentic Vision

Biogena CEO Julia Ganglbauer © 2021 Biogena

Biogena CEO Julia Ganglbauer © 2021 Biogena

Biogena product examples © 2021 Biogena

Biogena product examples © 2021 Biogena

Biogena product examples © 2021 Biogena

The Austrian market leader in premium micronutrient preparations, Biogena, is now relying on Authentic Vision's mobile authentication solution for anti-counterfeiting and manipulation protection. Based on the Authentic Vision holographic fingerprint seal, combined with the CheckIfReal app from Authentic Vision, the authenticity verification and gray market analysis of the high-quality, scientifically-based micronutrient preparations distributed worldwide by Biogena are enabled. The special features of the solution:

- Global product protection through unique holographic fingerprint seals
- Easy process integration via free smartphone app
- Optimal positioning of the seals on the products
- Focus on export markets Russia and China
- Mobile app available in the Apple App Store, Google Play Store, and AppInChina

The high-end premium consumer brand Biogena sees itself as an internationally active 361° health company, constantly exposed to the risk of product counterfeiting. Alongside its global expansion — the company has sales locations in addition to Austria and Germany in London, Abu Dhabi, Moscow, as well as New York and Dubai — the risk of product piracy is also increasing.

Holographic fingerprint seals for increased security

The high-quality preparations are now equipped with tamper-proof and counterfeit-proof holographic fingerprint seals from Authentic Vision, an Austrian manufacturer of authentication solutions. With the accompanying free mobile app CheckIfReal, the labels can be easily scanned at any time to verify their authenticity. Since the labels are unique and can be individually identified, this prevents counterfeit products from establishing themselves in sales outlets worldwide. Furthermore, products with these seals can be authenticated at any time with a simple scan using the app. Preparations with counterfeit or manipulated seal labels thus have no chance of entering sales.

Julia Ganglbauer, CEO of Biogena: “Until now, the risk that someone would imitate our initially predominantly Europe-distributed preparations or exploit our good reputation was still manageable. In line with our highly dynamic global expansion — aligned with our internationalization strategy — we want to ensure that only our produced, verified, and certified product quality is available on the market worldwide. After all, the name ‘Biogena’ should always stand for 100 percent radical quality, Austrian science, and our unique manufacturing standard. What makes Authentic Vision's solution particularly attractive is that each holographic fingerprint seal is unique and cannot be reproduced.”

Technical sophistication

The holographic fingerprint seals applied to the Biogena preparations are each so unique that even Authentic Vision cannot reproduce them. This is achieved through natural variations during the production process, and the holographic fingerprint is linked with a unique ID and a Data Matrix code on the server side in an inseparable manner.

Attempts at manipulation or counterfeiting are automatically detected with each scan using the CheckIfReal app. No special equipment or training is required. The app authenticates the seal in real-time and provides immediate, clear results.

Consistently radical quality without imitators

In the future, every one of Biogena’s over 10,000 partner doctors and therapists, every Biogena franchisee (currently expanding dynamically in the DACH region), and every one of the over 250,000 customers can trust that Biogena micronutrient preparations meet only the highest quality standards. The full Biogena range includes over 260 scientifically-based premium preparations for therapeutic or preventive use across a wide variety of categories (immune system, bone health, cardiovascular health, sleep & relaxation, and more) related to health and well-being.

Richard Stooß, Vice President of Authentic Vision GmbH: “Our goal is to provide the optimal product solution for every requirement in the field of authentication. Our fingerprint seals, combined with our powerful mobile app, offer maximum protection for Biogena’s high-quality product range, while remaining very easy to handle.”