Fette Compacting awarded the German Brand Award for the 4th time

Reinsch Jahnke

Volker Reinsch

With the German Brand Award, the German Brand Institute and the Council for Design honor German companies for successful brand management. This year, Fette Compacting received the award in the category "Industry Excellence in Branding" for the 4th consecutive time. With this accolade, the jury recognizes the company's long-term strategic brand management.

Additionally, the Hamburg-based company M-Projekt was awarded for a project for Fette Compacting in the category "Excellence in Brand Strategy and Creation." The experts in exhibition construction and brand architecture realized Fette Compacting's presence at the world’s leading trade fair for the process industry, ACHEMA 2018 in Frankfurt. The trade fair booth combined a static product presentation with movable elements that were supplemented with digital content. This created additional real and virtual presentation spaces, where Fette Compacting staged five different themes over the five days of the fair.

At the award ceremony on June 6, 2019, in Berlin, Volker Reinsch, Head of Central Marketing and Communications, was particularly pleased about the double recognition. "The awards honor both our long-term strategy and the concrete implementation. This connection is a key to sustainable successful marketing," said Reinsch. "For this to succeed, committed colleagues and partners who walk this path with us are needed. The award is therefore not only a recognition of the brand but also an acknowledgment of the performance of all employees."

About the German Brand Award

The German Brand Award makes brand successes visible in a unique way. Its jury members are independent, and its criteria are openly communicated. Companies, agencies, and service providers as well as non-profit and government organizations from all industries worldwide can participate in the German Brand Award. Admission and nomination for the competition are decided by an expert panel.