Faster, simpler, clearer

Since June 21, 2018, Freudenberg Filtration Technologies has been online with a new website. The goal: greater visibility to customers and employees and clearer, simpler menu navigation. After a fundamental overhaul, the new homepage has become primarily more user-friendly. It offers the shortest path to the right solution. Competencies and services are explained using concrete examples. "We place great importance on always providing customers and interested parties with added value – and that in the familiar quality for which we are known in the market. The new website offers more up-to-date content and more user-friendly handling," explains Dr. Andreas Kreuter, CEO of Freudenberg Filtration Technologies.

The available languages are: German and English. Regional pages for China and North America provide locally relevant content. To increase visibility in the countries where Freudenberg Filtration Technologies is active, the upcoming country pages will make contact with customers and potential applicants even easier.

The best of three worlds and 40 industries

The perhaps biggest change is the division into three worlds: Automotive, Industrial, and Living. Each of the three worlds provides an overview of the applications and products of Freudenberg Filtration Technologies. In the "World of Automotive," for example, everything revolves around global automotive trends and new mobility concepts. Here, you'll find innovative product solutions for every sales channel and interesting information about the industry. The "World of Industrial" is dedicated to the solutions and services of the technology leader in air and liquid filtration. Additionally, there is valuable information about certifications and customized services. The "World of Living" focuses on the consumer sector and emphasizes topics such as air purifiers, household appliances, and office equipment.

The animated selection menu in the center of the homepage takes the user directly to the subpages of the 40 industries. From the beverage and food industry to energy and resources to office and residential spaces. In addition to technical insights and the easiest way to detailed product information, success stories are also described. Beneath the "Menu" selection field, there is a new navigator that also enables the fastest route to the desired area of the website.

All products with one click

Visitors to the website who know exactly what they are looking for will find it as usual in the Freudenberg Filtration Technologies e-catalog. There, information about industrial filters can be accessed quickly and easily at any time. Customers have access to the complete product and service range.