Communication is everything - The LOUNGES, VISION PHARMA, and INNOVATION FOOD 2015 offer even more opportunities for communication

Although the "Lounge Concept" already offered a maximum level of communication, there is still room for improvement. Further enhancements to the concept, developed in collaboration with exhibitors and the Event Advisory Board, provide even more opportunities for the "gathering" of providers and users. These include, among others, the new expert discussions. The exhibitor specifically invites visitors to their booth before the event. During the discussion, the topic can be a continuation and deepening of the presentation subject or another new topic.

For the second time in Stuttgart but already the ninth consecutive time, the LOUNGES, VISION PHARMA, and INNOVATION FOOD will delight international trade visitors from May 19 to 21, 2015. All participants receive free admission with an invitation code after pre-registration online. There, they can expect a comprehensive range of offerings from exhibiting companies, institutions, and research facilities, over 250 high-quality lectures, approximately 60 action stages with interesting demonstrations, countless product shows, discussion rounds, bars, retreat areas, evening events, and much more – in short – an ideal communication platform for business and networking.

The switch to the Stuttgart trade fair location is seen by the exhibiting companies and trade visitors as the right step. "Internationalization" was one of the suggestions from the Exhibitor Advisory Board, which is being implemented. For this reason, more lectures will also be offered in English in the future.

As provided in the "LOUNGE Concept," competence was demonstrated to the trade visitors, because not only the pure sale of a product or service is the focus of the event – rather, it is about presenting and conveying expertise, application, experience, customer orientation, and competence of the exhibiting companies as potential business partners.

This offers the event several communication platforms:

- The Trade Fair Stand – it is the main contact point for conversations between exhibitor and customer. Product and service are the focus here. The exhibitor specifically invites customers and interested parties to visit.

- The Lecture – here, the provider demonstrates competence on a neutral basis. By choosing their lecture, they control the quality of visitors – also at their stand. If they convey basic knowledge, it attracts beginners and production staff. If they convey expert knowledge, experienced employees and decision-makers come. Project presentations are particularly popular. They invite customers and interested parties in advance of the event.

- By demonstrating neutral applications (no product show) on the Action Area, they show practical experience. Another platform to convey competence.

- The exhibitor specifically invites visitors to their booth for Expert Discussions before the event. They can also invite participants to a discussion round after their lecture. The discussion can be a continuation of the lecture topic or another subject. The timing of the expert discussion is announced by the organizer along with the lecture, action, and product show in the overall program.

- For the Product Show, the exhibitor specifically invites interested parties, customers, and other visitors to their booth before the event to showcase an innovation or a new product.

- The Evening Events should not be underestimated. This communication platform allows networking and relaxed chatting with customers, interested parties, or colleagues.

Many of the companies that exhibited in 2014 have already re-registered. With the focus on "Biotechnology," the events remain at the forefront of current developments. The special areas "Temperature-controlled Storage and Transport / Cool Chain" and "Showroom Switzerland" add further interesting aspects for trade visitors.

As announced with the move to Stuttgart, the events will remain long-term in the week before Pentecost. From May 19 to 21, 2015, the three events LOUNGES, VISION PHARMA, and INNOVATION FOOD will once again take place in Hall 1 of Messe Stuttgart.