Beviale Moscow 2015 celebrates a successful premiere

- 112 exhibitors welcomed 2,667 visitors
- First trade fair covering the entire value chain of beverage technology in Moscow
- Continuation in spring 2017

"Exceeded expectations", "the perfect platform", "a complete success" – these are the sentiments expressed by the exhibitors of the first Beviale Moscow. The new branch of BrauBeviale in Moscow showcased from October 6 to 8, 2015, what it has to offer. 112 exhibitors from 17 countries presented a broad portfolio along the entire value chain of beverage production: from high-quality raw materials, powerful technologies, and tailored logistics to sparkling marketing ideas. The 2,667 visitors, primarily from Russia and the Eastern European region, were convinced at the Crocus Expo halls.

"That was a perfect hit," summarizes project manager Thimo Holst happily after the event. "When we first announced Beviale Moscow to the market, we still received many skeptical looks. But during the preparations, more and more participants shared our conviction: interest in a comprehensive beverage trade fair in the Eastern European market is there. This has now been confirmed. We are very satisfied with this inaugural event and thank our customers for their trust in our assessment."

Vojtech Skolnik, Head of Marketing and Sales, HOBRA-SKOLNIK s.r.o, Czech Republic: "It was the right decision to participate in the first Beviale Moscow. We had many qualified and specialized visitors at our booth. The effort was worthwhile, as we now expect good post-trade fair business."

"Global solutions – local success" – more than just a slogan

Beviale Moscow positions itself as a door opener to Russia's growth markets and its immediate neighbors. More than half of the exhibitors came from the regional market. But also important international industry giants used the three days in Moscow to present their solutions to local customers. Laura Léglise, Marketing & Communication Manager, OCME s.r.l, Italy: "Beviale Moscow is the perfect platform for our product range. We had the opportunity to nurture relationships with our existing customers and to establish new contacts in the Russian beverage industry."

2,667 trade visitors showed interest in direct exchanges on technical questions. They traveled from 31 countries, mainly from Russia itself and neighboring countries such as Belarus, Kazakhstan, and Ukraine. Experts from breweries and malteries, beverage trade, gastronomy, and hospitality, from the wine, soft drinks, juice, mineral water, and dairy sectors, as well as from the service sector and research institutions, discussed with regional and international providers about individual solutions across all segments of the beverage industry.

Platform for the entire beverage industry

The involvement of numerous associations also reflects the breadth of the first holistic beverage trade fair in the Eastern European market: both in the specialist offerings and in the supporting program, areas such as milk, water, beer, wine, grains, and packaging were represented at Beviale Moscow. With the Testing and Teaching Institute for Brewing in Berlin (VLB), Beviale Moscow has a longstanding conference organizer established in Russia at its side. Technical highlights for brewers included sought-after training events for industry executives as well as craft brewers and guesthouse breweries: the VLB seminar for the brewing and beverage industry in Russia and the MicroBrew Symposium Russia. Additionally, the "Dairy Union of Russia" held its annual conference over all three days at Beviale Moscow, and the Russian Packaging Association awarded the best beverage packaging and offered a seminar specifically on beverage packaging.

Continuation in spring 2017

Daniel Caspary, Chief Business Officer, CASPARY GmbH, Germany: "Participation was a complete success for us. We are already looking forward to the next Beviale Moscow. A new must-attend event has developed for the Eastern European beverage industry here."

The next Beviale Moscow will take place in spring 2017 in Moscow.