A lot of attention - a lot of approval - a lot of potential

© Cleanroom Online

© cleanroom online

Of course, we are a bit biased and slightly partial when it comes to our own trade fair appearance. However, it is undeniable that the presence of Reinraum online at the lounges 2023 in Karlsruhe was a complete success. And not only for us, but also for our customers, subscribers, advertisers, and partners in the expert pool. Everyone was pleased.

From other industry events, we are known for often eye-catching "booth decorations" – sometimes a Harley Davidson, sometimes a Tesla, sometimes an Aston Martin… At the lounges, we keep a low profile due to the spatial situation and are simply "there" with our booth, and have been for as long as the lounges have existed. Yet, this spring in Karlsruhe, we received a great deal of attention from co-exhibitors (around 200 in total), visitors, and new contacts. Apparently, we are doing something right.

Looking back on the three days of the fair in Karlsruhe, we can proudly say that we had excellent conversations with old acquaintances as well as with new customers and interested parties. The feedback on our activities such as newsletters, online platform, yearbook, expert directory, banner ads, and of course other trade fair appearances was overwhelming, and we received much praise and encouragement for our future projects. Honestly: all of this felt very good and gives us confidence to continue riding our wave of success, even in otherwise challenging times.

As it turned out, our largely free offerings are enthusiastically used by our existing customers with great success. Some use the Reinraum online platform to increase their visibility through technical articles, event announcements, or banner ads, while others are happy about the presentation of their company in the expert pool (which, by the way, is becoming increasingly popular). The third group of our "Fans & Friends" told us repeatedly in Karlsruhe that they are aware of the importance of our platform but have not yet found the "drive" to place an ad, submit a technical article, or book an entry in the expert pool. Well then, we still have a lot of potential. And given the continued increase in digitization of business processes, especially in the field of market communication/marketing, we feel optimally positioned.

Heavyweight knowledge in the form of our two "works," the REINRAUM YEARBOOK 2023 and the REINRAUM EXPERTS, was available free of charge at the trade press stand of the lounges and at our booth. Despite their weight of nearly 1 kilogram each, the two books flew off the shelves. We gladly send the publications by mail to visitors arriving by plane, including some international visitors. This is also part of our comprehensive service.