Hygiene in everyday practice – underestimated challenge with a significant impact

© Schülerke

© schülke

When in everyday practice one task follows another rapidly and patient:in follows patient:in, a strong partner by your side is essential when it comes to hygiene. Because hygiene means safety and builds trust, both for patients and staff.

600,000 people per year suffer from a nosocomial infection in Germany. Although many of these infections can be traced back to inpatient treatment, outpatient care also plays a significant role. The high number of patients receiving outpatient care, as well as the increasing shift of invasive procedures to outpatient clinics, pose a high risk for nosocomial infections in this area as well.1 Therefore, an effective hygiene concept to protect patients and staff is essential here too.

schülke sees itself as a reliable partner for practices, care centers, and healthcare facilities, focusing on hygiene and supporting with tailored solutions. “The outpatient market is particularly important to us. We are aware of the realities in practices and are committed to better protecting patients and staff, true to schülke's mission: ‘We protect lives worldwide!’,” explains Tobias Bausch, Director Outpatient Europe, emphasizing the importance of outpatient medical care.

To make the topic of hygiene visible in everyday practice, schülke has developed a high-impact awareness campaign for the outpatient sector. Under the motto “Hygiene? schülke.”, the company highlights the everyday heroes in outpatient care: the people who organize, calm, treat – and at the same time must make every step safe. For schülke, hygiene is more than a product promise. It is a contribution to smooth care delivery and building trust. This allows teams to focus on what matters most: their patients. schülke supports everyone for whom hygiene is a daily focus with products, services, and many years of experience.

“Our outpatient marketing team worked closely with doctors and medical professionals during the development of the campaign to ensure authenticity. As a result, we were able to show images and tell stories that are genuine, relatable, and reflect the daily practice of our target group,” describes Fabian Jacobi, Head of Sales Force Outpatient DE, the strategy. “We want to show that schülke is more than just a provider – we are a partner who understands the daily challenges and supports with solutions that simply work,” Jacobi continues.

The foundation of the campaign was comprehensive market research, including nationwide interviews with doctors, medical assistants, and practice managers. The results clearly show: hygiene is routine in outpatient care, but also an expression of responsibility and pride – yet it is sometimes neglected under stress. The term “hygiene” resonates much more strongly with respondents than “infection prevention.” Key requirements for hygiene products are: reliability, ease of use, and skin friendliness.

The campaign will be rolled out over various digital channels in the coming months – including social media (Facebook, Instagram, LinkedIn), newsletters, and video platforms such as YouTube and waipu.tv (including access to ZDF, RTL, VOX, ProSieben, n-tv). The campaign video and additional content can also be found on our landing page: www.schuelke.com/hygiene-alltag

1: According to information from the Action Alliance for Patient Safety, www.aps-ev.de, accessed on 05.11.2025.